Product and Marketing Manager | 2014 - 2016
Music Video App
Raised $3.6M | Acquired by Meta
What’s Eyegroove?
A social video creation app with intuitive editing features, video filters, augmented reality effects, and the ability to overlay videos with music.
Eyegroove was a competitor to Musical.ly, the app ByteDance — a Chinese company — acquired and rebranded as TikTok, to serve the U.S. market.
Create Account
Feed
Create Groove
My Role & Contribution
Early Employee: Joined before launch—employee #2.
Community Management: Recruited and managed a dynamic group of creators across skateboarders, hip-hop dancers, film students, musicians, EDM artists, and lip-syncers.
Product Marketing: Translated usage and user feedback into product features and strategy: “clap to record”, Eyegroove watermark, featured music, video categories, in-app art direction, and acquisition strategy.
High Profile Challenge Campaign: Constructed and managed Challenge for Little Mix’s single Black Magic—girl group managed by Simon Cowell’s label Syco Records.
iOS Apple Store | Install Screen
Choose a Song
Black Magic Challenge
Video Lip Sync Challenge to promote Little Mix’s new single Black Magic
Shinobi Jaxx’s Groove | Black Widow by Rita Ora
Filter Effect
Jade Thirlwall of Little Mix promoting Eyegroove’s Black Magic Video Challenge on her Instagram
Push Notification | Retention
Booth at Launch Fest 2015
Eyegroove featured on the local news
Eyegroove Launch Party
V1 Install Journey
App Installed
Welcome
Access Contacts
Follow / Invite Friends
Follow Recommended Users
Create a Groove
V2 Install Journey - Added Share Feature
Sign Up
Activity Feed
Followers/ Following
Record
Welcome
Choose Song Section
Access Contacts
Follow / Invite Friends
Share Groove
Follow Recommended Users
Tap Create Groove
Log In
Activity Feed
Likes
Recording with Filter
Pick Song
Bloomberg Business Week
Design Conference
Scott speaking at the Bloomberg Design Conference
Recording digital content for Bloomberg BusinessWeek
