Senior Product Manager | 2017 - 2019
Dolby Access App for TVs & Dolby Access App for Gaming
Dolby Access for TVs
Dolby Access for TVs is an OTT streaming app available on Dolby Vision and Dolby Atmos supported TVs; namely certain LG and Vizio models, and the majority of TCL-Roku TV models.
The app showcases the striking brights and rich nuanced colors of Dolby Vision and the object-based multi-dimensional sound of Dolby Atmos, ranging from film trailers, digital art in motion, and captivating footage of nature and landscapes.
Pre-installed on LG TVs to showcase Dolby Vision and Dolby Atmos
Dolby Access Tile on LG Menu Screen
Available as a Channel in the Roku Store, on TCL Roku TVs
Dolby Access App Page, in Roku Channel Store
Dolby Access In-App, on TCL Roku TV
Dolby Access, In-App
TCL Roku TV Home Page, with Dolby Access Channel Tile
Despicable Me 3
Jurassic World: Fallen Kingdom
Nebulas
Secret Life of Pets
Silent | Short
HaleakalΔ National Park
Fate of the Furious
Atomic Blonde
Results
TCL Roku TVs
Managed and deployed the Dolby Access app for TV to all TCL Roku TVs, supported by Dolby Vision and Dolby Atmos.
TCL Roku TVs, featuring Dolby Access App
Achievement
I launched Dolby Access on TCL Roku TVs after Dolby Access had already launched on LG. The development of the apps was outsourced to an agency and as a result, the product was haphazardly managed and cobbled together by a number of contributorsβspanning departments, from engineering to creative.
I started the role by meeting with everyone individually to learn about their siloed responsibilitiesβwith the goal of offloading and absorbing and consolidating their duties. With a lot of moving backwards to move forward, I needed to understand each piece of the puzzle, learn how they each connected to one anotherβ in what orderβ to ultimately understand the mechanics of the Dolby Access app. This initial phase was pertinent because my role also included launching the Dolby Access for TVs app on two additional OEM TV manufacturers: TCL-Roku and Vizio.
LG TVs
In addition to regularly updating the content of the Dolby Access app on LG TVs, supported by Dolby Vision and Dolby Atmos, I worked with Lionbridge, an enterprise translation service, to update the Dolby Access app with 14 additional languages. I also learned to navigate and use Contentful, the headless CMS (content management system) used for Dolby Access for TVs and Dolby Access for Gaming.
Dolby Access App, on a LG TV
Dolby Access for Gaming
In-App & Microsoft Store Campaigns
Dolby Access for Gaming is a free Microsoft Store app, for Xbox and Windows 10, that provides a trial of Dolby Atmos for Headphones, $14.99 to purchase, activating stunning and precise three-dimensional sound for games, movies, and TV shows, with Dolby Atmos.
Overwatch League Grand Finals
In-App: Home Page Takeover
The Game Awards
In-App Banner
Tomb Raider
In-App Home Page Takeover
Assassinβs Creed Origins
In-App Home Page Takeover
Countdown Campaign
Results
Microsoft Store for Xbox and PCs
Executed co-marketing campaigns in partnership with Microsoft, driving over $500K in revenue per quarter. Learnings: Higher promotional discount does not negatively effect profit.
Translated the app into 14 languages.
Ran in-app campaigns promoting new Dolby Atmos supported video game launches, The Game Awardsβan annual awards ceremony honoring achievements in the gaming industry, and Overwatch Leagueβa professional e-sports league for the video game Overwatch, supported by Dolby Atmos.
Co-marketing promotion on Microsoft Store, in partnership with Microsoft
December 20, 2018 to January 4, 2019
1.1M Page Views
Dolby Access Gaming, In App Home Screen
